June 29, 2025Ambassador 00

Vanuatu Made Unveils First Brand Ambassador: Brian Kaltak

Brian Kaltak has been named the first Brand Ambassador for the Vanuatu Made campaign, promoting local products and celebrating Vanuatu’s entrepreneurial spirit globally. This role aims to enhance visibility for local businesses and products, aligning with the Ministry of Trade and Commerce’s goals for economic empowerment and national pride.

April 12, 2019News 00

Vanuatu Made’ Brand Nearing Completion

The Department of Industry recently conducted a workshop to enhance the ‘Vanuatu Made’ brand initiative, aimed at establishing a recognizable identity for Vanuatu as a manufacturing and tourism hub. Participants included government officials and local manufacturers. Concerns arose regarding mandatory product labeling costs, but collaboration continues to finalize the brand for a mid-2019 launch.

December 16, 2017News 00

Push for ‘Made in Vanuatu’ Products Gains Momentum

The initiative at Vanuatu Handikraf Senta and Mahitahi aims to ensure all products are locally made, promoting Vanuatu’s culture. A survey indicated that 90% of market products are cheap imports from China. The goal is to replace these imports with handcrafted items, enhancing local artisans’ support and boosting the economy.

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