Vanuatu Made Unveils First Brand Ambassador: Brian Kaltak
Brian Kaltak has been named the first Brand Ambassador for the Vanuatu Made campaign, promoting local products and celebrating Vanuatu’s entrepreneurial spirit globally. This role aims to enhance visibility for local businesses and products, aligning with the Ministry of Trade and Commerce’s goals for economic empowerment and national pride.
PVFA Receives Vanuatu Made Shield Ahead of Tournament Final
The Port Vila Football Association has received the Vanuatu Made Shield from the Department of Industry for its inaugural tournament final. PVFA President Harry Atisson praised the sponsorship, supporting local talent from all provinces. The final on September 27 will see Tafea FC face iCount Yatel in an exciting match.
Vanuatu-Made Tuna Product Raises Questions After Discovery in Port Vila Shop
A tin of canned tuna from Sino-Van Fisheries Limited, sold in Port Vila, has piqued local interest despite concerns over its production process, originating from the People’s Republic of China. Local entrepreneur Milroy Cainton praised its flavor and noted its potential to create jobs if a local cannery operated. The product is currently unavailable in stores.
Vanuatu Made’ Brand Nearing Completion
The Department of Industry recently conducted a workshop to enhance the ‘Vanuatu Made’ brand initiative, aimed at establishing a recognizable identity for Vanuatu as a manufacturing and tourism hub. Participants included government officials and local manufacturers. Concerns arose regarding mandatory product labeling costs, but collaboration continues to finalize the brand for a mid-2019 launch.
New Vanuatu Made Products Launched Using Local Fruits and Crops
The Vanuatu Craft Association, with Vanuatu Brewing Limited, has introduced a range of products made from local fruits and root crops using surplus produce from Efate farmers. Offerings include Kumala Vodka, jams, vinegar, and flour, along with collaborations with Tanna Coffee. More details will be shared later.
A Made in Vanuatu Easter: Local Cacao Shines in Romuald Ledoux’s Easter Chocolates
Romuald Ledoux’s Easter chocolates in Port Vila are a cherished tradition, delighting generations. This year, he introduces a unique ‘bean-to-bar’ collection in collaboration with Gaston Chocolate using local Malekula cacao. Ledoux aspires to establish a chocolate week in Vanuatu, while Easter chocolates are currently available at Café au Péché Mignon.
Confidence Grows for ‘Made in Vanuatu’ Products to Replace Imports
Roy Pakoasongi and Rosalie Vatu highlight the positive impact of the government’s ‘Made in Vanuatu’ initiative on local handicraft producers. With local product availability increasing since Cyclone Pam, they anticipate a shift to more locally sourced items, reducing imports in the coming years. Collaboration among stakeholders is essential for success.
Push for ‘Made in Vanuatu’ Products Gains Momentum
The initiative at Vanuatu Handikraf Senta and Mahitahi aims to ensure all products are locally made, promoting Vanuatu’s culture. A survey indicated that 90% of market products are cheap imports from China. The goal is to replace these imports with handcrafted items, enhancing local artisans’ support and boosting the economy.